Let me ask you this one question:
What business are you in?
Fashion?
Depends.
If you want to build a strong brand – you are in the business of TRANSFORMATION.
It is never about you.
It is never about your product.
It is always about your client and her transformational experience.
In other words, it is about the RESULT that your brand creates for your client.
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So, it is never about you.
It is never about your product.
It is always about your client and her transformational experience.
In other words, it is about the RESULT that your brand creates for your client.
You are an angel, a blessing who helps her client to move from where she is to where she wants to be.
It happens that you love fashion.
Therefore, you may help your clients with a fashion product.
But it does not mean that your brand will be a fashion brand per se.
You may add cosmetics or an electronic device to your portfolio in the future if it helps your clients to achieve results.
If you have never heard about it before – it may sound new.
However, I promise you, this insight will be the missing link in your business.
Or better said, the missing link between your True Self and your business.
My dear friend Cynthia Schnee, Inventor of Wearloom® , was very clear while describing her experience finding her mission and purpose.
Cynthia is in online retail for several years. She is very advanced. However, it was never quite clear to her why she was doing what she was doing.
The link between her True Self and her business was missing.
Of course, she loved selling jewelry and fashion. It’s just that something felt incomplete.
In her heart, Cynthia knew all along that her life has a great purpose.
She just could not link her business to her purpose, thinking them being two separate things.
The turning point for Cynthia was when she learned that she is in the business of transformation.
She helps women to celebrate their family, including children that have never been born.
Cynthia helps her clients to deal with miscarriage, to turn grief to gold and celebrate their family with transformational jewelry.
In the future, Cynthia may add any other product to her brand that provides the same transformational experience to her clients.
That’s after her sales volume reaches 25 units of Wearloom® charm necklace on average per day.
Another great example of a transformational fashion brand is Fused Hawaii.
The brand owner Roxelle Cho is a fashion inventor helping women to love their body with a unique swimsuit concept.
Fused Hawaii was never about swimwear.
It was always about inspiring women to be more comfortable in their bodies.
Fused Hawaii gives her clients a transformational experience, moving them from a place of self-doubt (to say the least) to the joyful place of self-love.
If you feel you are lacking results, that’s because the link between your True Self and your business is missing.
The link between your True Self and your business is called your MISSION and PURPOSE, the transformational experience, the RESULT you are creating for your client.
What is YOUR mission and purpose? Put it into the comments below, and I’ll let you know whether it makes sense! 😊
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Wear your passion!
Julia Antufjew
💖💖💖
Julia Antufjew is a Fashion Inventor and Manufacturer, 15 years in business, Bestselling Author and driving force behind Manufacturing Club Quantumfactory, founder of Fashion Business Mastermind™, the one and only mentorship program that helps you quit fear, get focused and streamline your fashion business.
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